So what are you doing to boost membership?
A Satellite Account for Golf in the UK, commissioned by the R&A, highlighted that 27.5% of all spend by golfers in the UK is on membership fees, generating an income of over £1.1billion per annum.
Club membership in England dropped 20% between 2004 and 2013, from 882,184 to 707,424. The 2014 Golf Club Membership Questionnaire found that that the average golf club has 499 members and membership had dropped another 4% in the last two years.
Research commissioned by England Golf identified that 0ver 70% of golfers who play are considered nomad golfers having no association with a club, so how are you targeting them?