Wendland was a new business start up – a make to order and make to stock manufacturing company.
Having led the NPD project that became Wendland I was invited to join the new company and set up marketing and customer services. By being strategic and commercially astute, using early adoption of technology as an enabler, we revolutionised order processing, pricing and web development for the industry and grew the the business from 0 to £15m turnover per annum at 48%GP within four years.
Brand development, marketing strategy, business planning, workshops, facilitation, market research, consultancy, NPD, customer service, new business development, IT development, exhibitions and roadshows.
UK Yell awards finalists best B2B and best B2C websites.
Pioneered the use of parametric modelling to reduce order lead times from 15 to 5 days.
Generated £15m turnover by targeting tier 2 accounts of the market leader, staying out of their radar wherever possible.
Launched online pricing models.
