• Company | Caradon Doors and Windows
  • Activity | Manufacturing
  • Role | Director of Marketing and Customer Services
  • Date | 1996 – 1999

Caradon Doors and Windows, part of Caradon PLC. was one of the largest plastic extruders for the building products sector in the UK with numerous brands including Duraflex and Celuform.

Originally brought in to work on a major research project to relaunch Alpine as a brand, having spent over £100k I recommended the project be closed as it wasn’t commercially viable or sustainable. I was then asked to become Director of Marketing and Customer Services I ran the marketing team, an internal design studio for the division and a call centre responsible for customer service. In addition I worked on accelerated process improvement projects across the division and co authored an NPD best practice process adopted by Caradon PLC.

Brand development, marketing strategy, business planning, workshops, facilitation, market research, consultancy, NPD, customer service, new business development, IT development, exhibitions and roadshows, accelerated process improvement, management of a large team with 35 employees.

Created a single, effective call centre consolidating 4 satellite operations.

Ran the internal design studio as a self financing team by introducing customer billing and focussing on customer support work.

Co authored the NPD process that was adopted by Caradon PLC.

Placed on fast track management development programme with Caradon PLC.