Spur was part of McKechnie PLC a leading supplier of DIY products in the UK.
I joined as marketing manager to develop a team that would rapidly grow revenue from NPD and channel development. Strategically this meant re positioning the business away from a utilitarian shelving company towards a storage solution provider.
Brand development, marketing strategy, market research, NPD, new business development, key account management, exhibitions and roadshows.
23% of company turnover coming from new products within 3 years.
Established markets in France, Holland and Germany.
Marketing taking the lead on pricing and key account management.
Entered timber and freestanding sectors where margins were on average 15% higher than existing channels.
