Marley Floor was the market leader in vinyl flooring for retail and commercial applications. I joined as part of induction as a graduate marketer for Marley PLC and having worked in the NPD team on research projects and pricing models was asked to join permanently to revitalise the commercial flooring division.
Brand development, marketing strategy, business planning, market research, NPD, trade advertising, new business development,exhibitions and roadshows.
Created added value high margin ranges for the commercial division.
Benchmarked and competed successfully against Amtico in retail sector.
Targeted interior designers as key decision makers in NHS for major refurb programmes.
