Epwin is the third largest extruder of PVC in the country with sites all over the UK..
Employed as Director of Marketing for their largest division, extruded products, I re structured, recruited and ran a marketing team of three marketing mangers and two assistants as well as a stand alone telemarketing team of five that was contracted out as a service to all divisions. External agencies were used on specialist projects and day to day support was provided by an Epwin owned design studio which meant my marketing team spent a lot of time planning as well as implementing and managing campaigns.
In addition I provided marketing support when required to the group looking at opportunities to pool resource more effectively and take a market lead e.g. web2print and app development.
Marketing – Team development, branding, marketing strategy, business planning, workshops, facilitation, market research, customer consultancy, NPD.
Digital – Digital strategy, database development, web builds, content management, CRM, email, animations, SEO, online advertising, presentations, video.
Marketing services – Direct Marketing, Brochure design and print, showroom design and layout, merchandising, fixture / stand layouts and builds, trade and consumer advertising, trade loyalty programmes, sales promotions, exhibitions and roadshows.
Re launching the Swish brand.
Following the completion of a strategic review, restructuring, recruiting and developing a new divisional marketing team to support the brands / businesses of Profile 22, Foilex, PatioMaster, Safeware, Safedoor, Quantal and Swish.
Championing the move from a manufacturing to a market led, more customer focused business. One recognised in independent benchmark studies as industry best for brand management (Swish) and marketing support (PatioMaster and SafeDoor franchise networks)
